"Of course life is a big puta! If it was a slut, it would be easy"

How did I learn to love the hustle?  When we were kids, my parents would drop off me and my siblings at different corners in East LA to sell for them.  Up and down Avenida Cesar Chavez Chavez (Brooklyn Ave back then). “Con esta vas ha dormir bien caliento, guarantisado, y con descuento!” I’d holler out to passersby in order to get them to buy a pair of pillows that my parents manufactured in our illegal basement factory.  It was our little family business!  We would sell them for $6 a pair, and because I was damn chingona in the venta, or sales,  I’d sometimes get tipped an extra buck or two.  Okay, I’ll admit, I have always been a big bolada.  We experienced some bad times— money was tight! So afterschool, my parents would load us up in a van full of pillows and make us hustle so that they could pay the mortgage.  That is straight dirtbag! How fearless and badass of them!  While I would never do that to my own son, they did what they had to do, and I am so grateful for what my parents did!  

 *See picture below of my boy, helping his mom with her hustle!


PHOTOGRAPHY: Crystal Lopez @eyesonuphotography


MODEL:  Andrea is available for bookings at @_aanndreaa

1965 FORD MUSTANG: Contact Karla for booking @karlamm8

CLOTHING: Custom Designer Tassel pants available at In The Making Boutique to highest bidder. Bidding starts at $50. Contact @inthemakingla_boutique. Your support of ITM helps provide jobs, mentoring, empowerment, inspiration, , and endless resources for youth in East LA.  Contact Maribel at inthemakingboutique@gmail.com 323-369-2331




  • “Of course life’s a big puta! If it was a slut, it would be easy.” One of my favorite lines to forever live by.

  • Chingona Purse Vibes! I love every word & outfit!!! Fuego, Mujer!

    Lisa Rocha
  • The hustle is real. Your parents taught you right the MEXI-CAN way! Keep on hustlin and showing Luke to be chingon and to respect the value, dedication, and passion of work. Love your creativity and content my friend.

  • I love reading about your family, what a great example of work ethics & survival skills they taught you all. The hustle is real, dale duro amiga 💪🏽💃🏼


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