"Confidence comes from not always being right but not fearing to be wrong!"

  Yes, I am loyal to my Tapatio sauce because he was my first sauce-Zas! Tapatio is affordable, goes a long way and comes easy.  Sometimes, however I don’t want easy!  I want hard, and prefer to be challenged, feel wild, fearless, and strong.  A good hard Chile does it for me!  How awesome is to bite a hard one and have that sensation of that eternal hell in your mouth? “Que no?!” A Chile so hot that its steam gushes out along with your tears and snot and…

…you know?

I know! That’s crazy right?  But that’s the way I was raised.  This is the way I was loved.  “Con mucho Chile” My dad once ate around 80 jalapenos just because it was a cheap way to entertain me and my siblings.   “Quieren que coma otro?” he would ask, and we would jump up and down, clapping, cheering, and scream “Siiiiiiii…”  I remember him chewing and sweating as we all chanted “otro, otro, otro…” Pobresa inspired creative Chile improvisation. You can imagine my poor dad that day after?! 

So I'm looking for a good Chile, and I'll tell you all about that later! 

Subscribe to receive updates!

Photography: Crystal Lopez @eyesonupphotography

Creative Direction: Diana Diaz 

Dog: Chilito Chihuahua






  • The best blog of the Year!! And this is only the beginning!! I’m hooked and can’t wait to read more!!! I want to know more about this Tapatio!! Keep this blog going!! Ese Chile!!

    Paloma Collins
  • I’m loving all the chile love, but you know I’m biased 💚😜

  • I just read your entire blog! I love how you write! Maybe because as I reader I can totally relate. I grew up in Pico Rivera but left over 10 years ago…reading your blogs remind me of what I miss…the CULTURA! Thanks for sharing and making me nostalgic ♡♡♡

    Edith Padilla
  • Chile De Amor-Di-Das, I can so relate to this blog. I grew up with Mexican Parents & Chile definitely grew on trees in my back yard! One great Salsa I learned from My Mom is called, “Chile del Árbol.

    All though, Now as an adult. I May not have fresh Hot Salsa daily. One bottle that never leaves home is (TAPATIO) It’s just perfect in all my dishes. Congratulations Diana, you & Crystal you have something amazing! Bringing your story and Images to life has captivated my heart and Soul!

    I really love the bright and beautiful colors you bring, Not just in your Images but in your passion for life itself! I Love purchasing all of your creative purses! Fitting it in with my Daily clothing, is like being on fire 🔥 boosting my confidence when wearing one of your Mexichic Crafts Purse, without a doubt this Rosio is a Chile and a pretty Hot one♥️🌶 Thanks For your hard work and dedication.
    Rosio Borunda
  • I also enjoy a hard Chiles!


Leave a comment

Please note, comments must be approved before they are published